Waseela Microfinance Bank Limited commenced its operations in Pakistan with a branch in Islamabad. Waseela bank has been established to cater to the needs of common masses while providing the banking and financial services that are simple and easily accessible. The target markets for the bank are the people not using banking services.

The bank will introduce financial products with more choices and benefits to the people of Pakistan.

Mr. Ghazanfar Azam, the president and CEO of the Waseela Microfinace Bank Limited, while addressing the inauguration ceremony said, “Waseela Bank and its management will continue to research, innovate and offer customer- focused solutions that are easily accessible to general public”. He also expressed his gratitude towards SBP for its support for providing the opportunities for the growth of microfinance in Pakistan.

Waseela microfinance is the latest microfinance bank which appeared on the horizon of banking industry with a purpose to serve lower-income groups by providing suitable financial services according to their needs.

The bank’s vision is to empower both rural and urban communities in terms of economic and trade development; while offering customer oriented products and banking services. The bank’s aim is also to promote branchless banking while using the telecom network of Mobilink, Pakistan.

Waseela Bank is a fully owned subsidiary of Orascom Telecom group and a sister concern of Pakistan Mobile Communication Limited.

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